To help bolster sagging spirits during those dark days at the beginning of World War Two, several of America's small tobacco companies produced patriotic cigarette brands. Axton-Fisher made All American and Axton Victory Specials, Alliance produced Khakis, and Leighton made Victory. Other manufacturers used war slogans, such as "Keep 'em Flying" or "Buy War Bonds," as part of the design on their packages of Wings, Old Gold, Regent, Pall Mall, and Raleigh. Pictured below is Victory, a box containing ten cigarettes. The Leighton Tobacco Company of New York City began making their Victory Cigarettes circa 1942. Two versions were issued, the box pictured plus another that superimposes a large "V" over the brandname. This "V" mimics Sir Winston Churchill’s famous hand signal.

World War Two era Regent boxes had slogans printed on the back. Some of the patriotic slogans were: "Buy a defense stamp and lick the other side," "Budget your time. A minute wasted is a gift to the Axis," "America is marching. Get in step!," and "Remember to write the boys who fight!."