Richard Joshua Reynolds was a successful North Carolina manufacturer of flat-plug and pipe tobaccos. Prince Albert, which Reynolds introduced in 1907, had become one of the nation's leading smoking tobaccos. A terrific magazine and newspaper advertising campaign featuring American Indian Chiefs had been developed by the N. W. Ayer and Son advertising agency to promote Prince Albert on a national level. In 1913, two years after gaining his freedom from the American Tobacco Company monopoly when it was broken-up, Mr. Reynolds developed and launched Camel, Red Kamel, Osman, and Reyno cigarettes. Each of the four new brands featured intriguing pack graphics, interesting brand names, and tobacco blends meant to appeal to a variety of smoker's tastes. Camel (20 for 10 cents) and Osman were made from a blend of Turkish and Domestic tobaccos, but the two were quite different. Burley tobacco was blended into Camel, and the resulting taste was revolutionary. Red Kamel (10 for 10 cents) featured all-Turkish tobaccos, and Reyno (10 for 5 cents) was "made for those who smoke American grown in preference to imported tobacco." Osman was named for Turkish General Nuri Pasa Osman, who had become a hero while fighting Russian troops. Osman was the only one of RJR's four new cigarettes to fail, and was withdrawn December 1917. Because of their success in promoting Prince Albert, the $250,000 Camel advertising account was given to N. W. Ayer and Son. Using a clever newspaper teaser campaign, the "The Camels are Coming" series of four ads was so effective that by 1921 one half of all factory made cigarettes smoked in the US were Camels. Red Kamel was dropped in October 1936; Reyno was withdrawn in January 1947, and Camel is still a leading brand sold around the world.