Colorful and immediately recognizable to the illiterate (17% total population) or to the non-English speaking immigrant, the New Wrinkle Cigarette was made by the same company that manufactured the equally graphic all-tobacco Jack Rose cigarette. The Consolidated Cigarette Company was located at Avenue D and 10th Street in New York City, and were best known for their "No-Paper, No-Scraps, No-Drugs, No-Equal" Consols brand. Consolidated Cigarette Company was bought by James B. Duke's The American Tobacco Company in 1895. Several small manufacturers of all-tobacco cigarettes were acquired by Duke because of rumors concerning the purity of paper wrapped cigarettes. One rumor had to do with cigarette makers supposedly adding opium to the paper their tobacco was wrapped in. Goodwin & Co., manufacturer of the popular Old Judge Cigarettes, published a 23 page pamphlet in 1889 titled An Oriental Story, with an American Moral that refuted the slander.