A KOOL MIXX
2004
The four special edition Kool packs pictured below form a mural celebrating Hip Hop music. A disk jockey (DJ) and a master of ceremonies (MC) entertaining in a nightclub accurately depict Hip Hop and the urban culture that goes with it. The Kool Mixx advertising campaign that these packs were part of features DJ competitions that are held in major cities across the country. Modern DJ'ing is all about youth and dance music, and has nothing to do with radio. Kool Cigarettes give DJ's an opportunity to showcase their 'mixing' talents as they battle it out for prize money. The Attorney Generals for the states of New York, Maryland, and Illinois felt that the Kool Mixx Campaign targeted youth, and filed lawsuits. A successful June 2004 court decision now limits how the Kool Mixx campaign can be promoted. For example, all of the unsold Kool Mixx cigarette packs that remained on retailer's shelves had to be returned to the factory and were destroyed. Kool's "House of Menthol" internet web site had to shut down because of a flawed age verification system, and Kool Mixx brand name merchandise, including interactive CD-ROMs, is prohibited.
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*NOTE* All images are copyright by James A. Shaw. Reproduction of any kind is strictly prohibited without prior express written consent...