Two early cigarette manufacturers used New York City's famous Fifth Avenue for a brandname. I. B. Krinsky began making his Fifth Avenue 'Mouthpiece' Cigarettes in 1904. Krinsky had been manufacturing cigarettes in and around Manhattan beginning, roughly, 1893. Both union labor and non-union Greek and Turk immigrants were employed, but friction between the two groups erupted into a strike. Union labor produced the round cigarette brands, while the oval or 'flat' Egyptian style smokes were made by the Greeks and Turks. This strike was settled in 1900 when a new union for the 'flat cigarette' workers was formed. By 1918 Krinsky was the only cigarette manufacturer in NYC who had a 'union shop.' Fifth Avenue Cigarettes, along with Egyptian Heroes, Turkish Student, and Concord are the four brands Krinsky is best remembered for. By 1935 Fifth Avenue was being made in St. Louis, Missouri by the Christian Peper Tobacco Company. Fifth Avenue's old fashioned 'mouthpiece' had been dropped, and the pack graphics were changed to a modern and less fussy design.