"AMERICA'S BEST CIGARETTE BUY"
1941---1945

Attention! Foreword march! The Larus and Brother Tobacco Company marched to the sound of the guns at the beginning and throughout the Second World War. Larus developed special packaging for their cigarettes to help keep them fresh in the muggy tropics or on the blistering hot battlefields of North Africa. Trusted Larus employees participated in General Douglas MacArthur's propaganda war by making "I Shall Return" Cigarettes, and then keeping their mouths shut about the top secret project. Reed Tobacco Company, a subsidiary of Larus & Bro., promoted Domino on the homefront by using patriotic red, white, and blue cardboard advertising signs. A less colorful form of advertising were the different smoker's testimonials that were printed on the backs of Domino packs. The April 1943 pack pictured below features a thank you note from Robert Wallace of Santa Rosa, California. This war-time pack has no cellophane outer-wrap, and uses a tan paper inner-wrap under the label. Aluminum, a war material initially in short supply, wasn't released for civilian use as aluminum-foil until sometime during 1944.
ca. 1942 showcard April 1943 pack


Click here to see a beat up old Domino tin that was sold after the war.



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*NOTE* All images are copyright by James A. Shaw. Reproduction of any kind is strictly prohibited without prior express written consent...