"You can't describe her, sighs the Khedive, because there was never anything like her. She's a poem, a little mountain brook, a rose garden, a ----." The P. Lorillard Company named their new Turkish blend cigarette Zubelda, in honor of the Khedive of Egypt's wife. Lorillard felt that their Zubelda was just like the lady, and claimed "They taste like shooting stars. And their fragrance is like the Garden of Eden. They're as gracious and welcome as a long-absent sweetheart." Using newspaper ads, Lorillard announced in October 1912 that "Zubeldas are Here!"