Victorian smokers had to be reminded that the insert card found in their pack of cigarettes was put there for a purpose. The early soft paper packet without an inner wrapper needed help to protect the fragile cigarettes. The stiffener that manufacturers inserted along with the cigarettes became a collectible when a baseball or actress photograph was glued to the lightweight cardstock. The image of an American Indian has been used to sell soap, patent-medicine, perfume, oranges and many other consumer products. Most of these white man's goods, were exploitation at its worst. However, the "Indian Princess" featured on Yara Cigarettes did have a legitimate claim to a connection with Native Americans. The Frey Tobacco Company first sold their Yara Cigarette in 1880.