Consumer demand is created by clever advertising, a promotion involving free merchandise, and/or an inexpensive pack of cigarettes. When introduced in 1901, new Turkish Trophies were reasonably priced at ten for ten cents. Magazine advertising took advantage of America's fascination with the mysterious Orient. A harem or slave girl advertising theme featured exotic looking women in an Arabian Nights setting straight from the Alibaba and the Forty Thieves fairy tale. With their hair up or down, veiled or unveiled, and wearing plenty of bangles and beads, these exciting Trophies women were so very different from the girl next door. The belly dancers and other Mid-Eastern style women that were pictured in these romanticized ads easily caught the eye of the mostly rural American male 100 years ago.