1880's cigarette advertising targeted male smokers. Ads that pictured nudes or were truly risqué, were seldom issued. Cards featuring pretty girls, however, were common. Sporting hourglass figures, these young women tantalized the mostly rural American male with provocative clothing, sometimes sensual poses, and their much admired corseted shape. Victorian femininity and beauty was defined as a 17 to 21 inch waist, the perfect size to fit comfortably between a man's two hands. W. Duke, Sons and Company produced two late 1880's Sporting Girls cigarette premium albums that pictured a dozen charming outdoor ladies ready for any upland game.