The S. Anargyros Famous Cigarettes company of New York City catered to wealthy metropolitan smokers who had developed a taste for rich imported tobaccos. Turkish tobacco meant quality, and Anargyros specialized in expensive all-Turkish tobacco brands. Cigarettes blended from different varieties of tobaccos from Smyrna, Xanthi, Samsoun and the other districts might include Yaka for richness, Serres for mildness, Mahalla for coolness, Zeknia for mellowness, and Bafra for aroma. Mogul was introduced by Anargyros in 1892. Packaging was a colorful clam-shell box that pictured a rather stern looking potentate wearing a very regal turban. Advertised as being democratic in price, Moguls were actually a fairly expensive cigarette at fifteen cents a box of ten. By 1913 Mogul was being made by the P. Lorillard Company in Jersey City. Advertising targeted urban men who longed for adventure. Several colorful "Gulf to Lakes - Why?" ads were published just before the outbreak of World War One.