Back in the 1970's much of the money that manufacturers spent on cigarette advertising went for magazine, newspaper, and Sunday supplement ads. The 1971 radio and television ban had forced this shift. The outdoor billboard industry, rapid transit advertising, and the sponsorship of sporting events, also benefited from the broadcasting ban. Cigarette manufacturers seemed to put their best foot forward when they chose the attractive, intelligent looking, stylish women pictured below to advertise their product.