As late as the early 1920's a woman caught smoking could, and did, lose her job. In 1923 a New Jersey school teacher who had been fired when caught with a cigarette, fought the injustice as high as the state Supreme Court, but lost. The American Tobacco Company published several attractive ads for their delicately scented Milo Violets in 1918. These ads focused on an aristocratic life style. However, society wasn't ready to grant this feminine freedom to smoke cigarettes just yet. It took the better part of another decade for women to achieve this acceptance. In 1925 Bryn Mawr, a college for women, lifted its ban on smoking. Extreme changes take time to be accepted. In 1907, Spaniard Pablo Picasso created a style of modern art now known as "cubism." At the time, cubism was so radical that Picasso would only show his Les Demaiselles d'Avignon painting to friends. It wasn't until 1916 that Picasso went public. The attractive Milo Violets ad pictured below right, seems to pay homage to Pablo Picasso's vision.