The decade following the end of the First World War is known as the Roaring Twenties. The 1920's were a rebellious time when young women banded together to fight what they felt was unfair social restraints imposed upon them. Girls were known as "flappers," and one of the things that they rejected was the flamboyant clothing fussiness of Victorian times. Flappers opted for a boyish look, preferring a modern slim hipped and flat chested silhouette. Their hair was bobbed, and their revolutionary dress a chic sack with tassels. Marlboro ads published in Vanity Fair Magazine targeted the affluent society woman with text that stated: "That is why Marlboros now ride in so many limousines, attend so many bridge parties, repose in so many hand bags."