The Brown & Williamson Tobacco Corporation's (B&W) Wings Cigarette was introduced to American smokers in 1929. During the Great Depression Wings was a popular ten cent economy brand. The original dark brown label gave way to white about 1940 when the cigarette was king-sized. As a subsidiary of giant British-American Tobacco, some of B&W's cigarette brands were sold in Europe, including Wings. The delightful Dutch ad that I have pictured below, epitomizes the fun to be had dancing at Southern juke-joints on a Saturday night. The laughter heard above the cool sounds coming from the Rock-Ola juke box were the good times.