Nineteenth and early Twentieth Century men had either a cigar store or a saloon to go to for male camaraderie. Women had their local couturier and millinery shops. Before the First World War dresses and hats were handmade. The seamstress' shop was the only gathering place where women could unwind and just be themselves. At ease and laughing, the most adventurous of these Victorian ladies might even go so far as to puff on a Milo Violet or a Duke cigarette while the seamstress stitched yards and yards of material into a fashionable dress. High fashion for these elegant women included a hat, which usually featured feathers as part of the decoration. 1880's tobacco companies usually issued "girly" cards, but the Duke Cigarette card pictured below seems to be advertising a wholesome American look.