There is one member of the famous Duke of Durham tobacco family not honored by namesake Duke University. Unlike his father and two younger half-brothers, black sheep Brodie Duke drank excessively. Married four times, this pioneer tobacco man sacrificed business in his pursuit of life and its pleasures. These pleasures included living and working in Durham, where he manufactured "Semper Idem" and "Duke of Durham" smoking tobaccos. The Durham saloons and the debauched camaraderie of the tobacco boomtown appealed to this Confederate veteran of the Civil War. In 1878, W. Duke Sons and Company was formed by Washington Duke, his three sons, and George Watts. In 1884 a clause was added to the owner's agreement that tacitly required behavior by stating: "in such manner as to reflect credit upon the firm and not to drink liquors to intoxication." As an impressionable young man, Brodie Duke had served as a prison guard at the Confederate Military Prison in Salisbury, NC.