The word 'bijou' comes to the English language from France. It's a very old word that sort of means a fancy trinket for a lady. As used for the 1880's trade card pictured below, it seems to refer to a small gem of a smoke. The Bijou Cigarette was manufactured in Richmond, Virginia by S. Busnitz & Company. This small tobacco firm also made Old Burley, Scotch Cap, Shag and Vim cigarettes. Smaller manufacturers would often advertise using what is refered to as a "stock card." These were trade cards that went through a printing press a second time to add the product brandname on the front, and an advertising message to the back. Stock cards were cheaper for a small firm to buy, because the same art could be used to sell all sorts of consumer products.