LOCK, STOCK, AND SWEET CAPS
1888
The Kinney Bros. Tobacco Company advertised their Sweet Caporal and Veteran cigarettes with not-so-sweet looking French Army corporals. These 'straight as a ramrod' professional soldiers were fighting for France during the Napoleonic War with England or they were invading Russia. The military clothing depicted is fairly accurately drawn, with just a little artistic license taken. The men pictured left and right below, are Engineers of the Imperial Guard, while the man in the center is a heroic infantryman who has been awarded the French Legion of Honor medal. These Kinney Tobacco Co. soldiers can be found as die-cut counter cards, Victorian trade cards, plus small signs. Kinney also promoted their N224 military and navel uniforms set of insert cards with these soldiers. In his 1960 book Tobacco & Americans, author Robert Heimann states that caporal is the French word for corporal. Heimann suggests that caporal was "intended to suggest that the tobacco was a cut above common leaf, as a corporal was a cut above a common soldier."
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*NOTE* All images are copyright by James A. Shaw. Reproduction of any kind is strictly prohibited without prior express written consent...